PR as a key tool for university brand marketing
dc.contributor.author | Myroshnyk, T. O. | |
dc.contributor.author | Kobielieva, T. O. | |
dc.date.accessioned | 2024-01-03T11:26:38Z | |
dc.date.available | 2024-01-03T11:26:38Z | |
dc.date.issued | 2023 | |
dc.identifier.citation | Myroshnyk T. O. PR as a key tool for university brand marketing [Electronic resource] / T. O. Myroshnyk, T. O. Kobielieva // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2023 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala, 2023. – P. 120-123. | |
dc.identifier.uri | https://repository.kpi.kharkov.ua/handle/KhPI-Press/72539 | |
dc.language.iso | en | |
dc.publisher | WSEH | |
dc.subject | marketing | |
dc.subject | brand marketing | |
dc.subject | PR | |
dc.subject | business | |
dc.subject | marketing activities | |
dc.subject | market | |
dc.title | PR as a key tool for university brand marketing | |
dc.type | Article |
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