Формування маркетингових та ціноутворюючих ефектів при оцінюванні потенціалу інтелектуально-інноваційних технологій

Abstract

It is substantiated that in a market economy the efficiency of the processes of creation and use of intellectual and innovative technologies regulates the processes of social production at the global, national, regional levels and at the level of the economic entity. Awareness of the laws, the direction of development of the economic system and ways to improve the management system becomes necessary for management decisions at every level. This presupposes a deep understanding of the essence of the efficiency of the processes of creation and use of intellectual and innovative technologies, its functions and types in economic systems, interdependent changes occurring in the material and social spheres of the economy. The article proves that when choosing the type and direction of the innovation process and deciding on financing the creation and use of intelligent innovation technologies, the manager of the developer or consumer of technology must assess the potential significance of each possible project to identify the best option. To determine the effectiveness of intellectual and innovative technologies, expertise is used, the criteria of which are scientific and technical, economic, environmental, social and other indicators of the project. According to these criteria, there are relevant types of effect that can be obtained in the practical implementation of a particular type of project. The conducted research allowed to identify and substantiate the most important types of effects that can occur in assessing the potential of intellectual and innovative technologies. It is determined that the most important types of effects in the creation and use of intellectual and innovative technologies are the following: economic, scientific and technical, financial, resource, social, environmental, legal, market (marketing), regional, tax, synergetic and negative effects.