Paradoxes of international marketing
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Abstract
According to the results of the research, even some large enterprises operating in the Ukrainian and international markets were not ready for the rapid digital transformation of their business. This leads to reduced profits, competitiveness. On the other hand, the results of the study allowed the authors to formulate some paradoxes of international digital transformation.
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Pererva P. G., Kobieliev V. M. Paradoxes of international marketing. Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2020 / ed. S. Illiashenko ; Univ. of Economics and Humanities. Bielsko-Biala : WSEH, 2020. P. 51-44. URL: https://wseh.pl/uploads/Marketing_of_Innovations._Innovations_in_marketing.pdf, (accessed: 20.02.2026).