Paradoxes of international marketing

dc.contributor.author	Pererva, P. G.
dc.contributor.author	Kobieliev, V. M.
dc.date.accessioned	2026-02-20T17:37:41Z
dc.date.issued	2020
dc.description.abstract	According to the results of the research, even some large enterprises operating in the Ukrainian and international markets were not ready for the rapid digital transformation of their business. This leads to reduced profits, competitiveness. On the other hand, the results of the study allowed the authors to formulate some paradoxes of international digital transformation.
dc.identifier.citation	Pererva P. G., Kobieliev V. M. Paradoxes of international marketing. Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2020 / ed. S. Illiashenko ; Univ. of Economics and Humanities. Bielsko-Biala : WSEH, 2020. P. 51-44. URL: https://wseh.pl/uploads/Marketing_of_Innovations._Innovations_in_marketing.pdf, (accessed: 20.02.2026).
dc.identifier.orcid	https://orcid.org/0000-0002-6256-9329
dc.identifier.orcid	https://orcid.org/0000-0001-6576-9759
dc.identifier.uri	https://repository.kpi.kharkov.ua/handle/KhPI-Press/98917
dc.language.iso	en
dc.publisher	WSEH
dc.subject	business
dc.subject	international digital transformation
dc.subject	customer base
dc.subject	anti-advertising
dc.subject	international digital marketing
dc.title	Paradoxes of international marketing
dc.type	Article

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