Using A/B testing in a software product to increase the number of internal purchases
dc.contributor.author | Shypulina, Yuliia | |
dc.contributor.author | Hlavchev, D. M. | |
dc.date.accessioned | 2024-05-16T05:46:16Z | |
dc.date.available | 2024-05-16T05:46:16Z | |
dc.date.issued | 2022 | |
dc.identifier.citation | Shypulina Yu. Using A/B testing in a software product to increase the number of internal purchases [Electronic resource] / Shypulina Yu. S., Hlavchev D. M. // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2022 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2022. – P. 211-213. – Removed from: https://wseh.pl/uploads/Marketing_of_Innovations._Innovations_in_marketing_2022.pdf. | |
dc.identifier.orcid | https://orcid.org/0000-0002-8133-578X | |
dc.identifier.uri | https://repository.kpi.kharkov.ua/handle/KhPI-Press/77280 | |
dc.language.iso | en | |
dc.publisher | WSEH | |
dc.subject | testing | |
dc.subject | software product | |
dc.subject | internal purchases | |
dc.subject | mobile technology | |
dc.subject | personal computers | |
dc.subject | smartphone | |
dc.title | Using A/B testing in a software product to increase the number of internal purchases | |
dc.type | Article |
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