Using A/B testing in a software product to increase the number of internal purchases

dc.contributor.authorShypulina, Yuliia
dc.contributor.authorHlavchev, D. M.
dc.date.accessioned2024-05-16T05:46:16Z
dc.date.available2024-05-16T05:46:16Z
dc.date.issued2022
dc.identifier.citationShypulina Yu. Using A/B testing in a software product to increase the number of internal purchases [Electronic resource] / Shypulina Yu. S., Hlavchev D. M. // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2022 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2022. – P. 211-213. – Removed from: https://wseh.pl/uploads/Marketing_of_Innovations._Innovations_in_marketing_2022.pdf.
dc.identifier.orcidhttps://orcid.org/0000-0002-8133-578X
dc.identifier.urihttps://repository.kpi.kharkov.ua/handle/KhPI-Press/77280
dc.language.isoen
dc.publisherWSEH
dc.subjecttesting
dc.subjectsoftware product
dc.subjectinternal purchases
dc.subjectmobile technology
dc.subjectpersonal computers
dc.subjectsmartphone
dc.titleUsing A/B testing in a software product to increase the number of internal purchases
dc.typeArticle

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