Using A/B testing in a software product to increase the number of internal purchases
Дата
2022
Автори
DOI
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Назва журналу
Номер ISSN
Назва тому
Видавець
WSEH
Анотація
Опис
Ключові слова
testing, software product, internal purchases, mobile technology, personal computers, smartphone
Бібліографічний опис
Shypulina Yu. Using A/B testing in a software product to increase the number of internal purchases [Electronic resource] / Shypulina Yu. S., Hlavchev D. M. // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2022 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2022. – P. 211-213. – Removed from: https://wseh.pl/uploads/Marketing_of_Innovations._Innovations_in_marketing_2022.pdf.