Кафедра "Міжкультурна комунікація та іноземна мова"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/3952

Офіційний сайт кафедри http://web.kpi.kharkov.ua/mkia

Кафедра "Міжкультурна комунікація та іноземна мова" була відкрита 2 лютого 2004 року.

Кафедра ставить за мету отримання студентами інтегрованих знань у сфері іноземних мов, міжкультурної комунікації, Інтернет-комунікації, медіа-комунікації та PR-комунікації.

Кафедра входить до складу Навчально-наукового інституту міжнародної освіти Національного технічного університету "Харківський політехнічний інститут". Кафедрою створена мережа міжнародного партнерства, до якої було залучено понад 20 зарубіжних університетів, організацій та професійних фундацій. Унікальний досвід, здобутий проєктною командою кафедри в межах міжнародного співробітництва, дає підставу вважати її конкурентоспроможною на ринку освітніх послуг, яка здійснює навчальну діяльність на рівні міжнародних стандартів.

У складі науково-педагогічного колективу кафедри працюють: 1 доктор філологічних наук, 1 доктор психологічних наук, 8 кандидатів філологічних наук; 1 співробітник має звання професора, 4 – доцента.

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Street art and its use when teaching foreign languages
(Institute of Public Administration Affairs, 2023) Poliakova, Tetiana; Samarina, Viktoriia
Currently, the education system is making use of not only traditional teaching methods, information technologies, but also methods based on the use of elements of modern art. The purpose of the article is to analyze street art and its potential in teaching foreign languages. The methods of information analysis, linguistic description, interpretation, systematization, generalization, etc. have been used. Involvement of street art in the process of learning foreign languages can include several stages – getting acquainted with the artist's work, comprehending his idea and conveying this idea in a foreign language. In addition, you can use such types of tasks as describing pictures, creating your own stories, discussing ideas, giving titles to your own artwork in a foreign language, etc. Thus, the use of elements of street art when teaching foreign languages makes it possible to implement the communicative function, to expand students` active and passive vocabulary, and form sociocultural competences.
Visualization of Digital Genres: Instagraming in English Political Communication
(Громадська організація "Науково-освітній центр "Успішний", 2022) Goroshko, Olena; Poliakova, Tetiana
The article depicts the emergence of a new digital hybrid genre – instagraming. The research objective is to analyze the design of the genre Instagram at the text level and to determine the main linguistic and non-linguistic features of the genre design in the field of English political Internetcommunication. Research methods and techniques. The material of the research includes 144 English publications obtained from the official accounts of Joe Biden and Boris Johnson. The qualitative and quantitative methods are used in the research namely: the methods of information analysis, synthesis, comparison, linguistic description, content analysis, and the semantic-syntactic method. The Voyant Tools program is used for data analysis. The content analysis of publications of the political leaders of the USA and UK on Instagram shows the difference in the number of their posts which indicates different attitudes of the politicians and their teams in the use of the social network when achieving their political goals. The genre structure depends on the development of information technology, as well as on the type of device into which it is entered and which affects the order of heading placement, the format of the page, as well as the position of a text comment in relation to a video or photo. Results and discussion. The results obtained testify that both verbal and nonverbal constituencies of instagraming present inseparable parts of this genre. It is possible to speak about the hybridization of the digital genre as an inseparable feature. Conclusions. One can state that instagraming might be considered as a sort of container of multiple texts, combining video, audio and picture semiotic systems together. Additionally instagraming is rendered as a subgenre providing communicative space for various genres of political communication on the Net. One can argue that social media genre research requires the combination of linguistic and paralinguistic methods of analysis that develops a methodological base for linguistics 2.0 – a new approach in linguistic and communication studies of the ХХІ century.
Foreign language for specific purposes: methodological aspects of teaching
(2022) Poliakova, Tetiana; Samarina, Viktoriia
Teaching a technical language is becoming increasingly important in modern European society which is characterized by movements of various kinds. Besides, groups of students are becoming more differentiated, and teachers who are not usually experts in a particular field face difficulties when creating courses for students as opportunities for training and advanced training for teachers are limited. There are a lot of problems that remain open or partially analyzed, and there isn’t just one way to solve them. But nevertheless we would like to try to present some solutions to these problematic issues and show how and with which linguistic means and instruments specialized languages can be described and what impact this can have on teaching.
Education 2.0: Psycholinguistic Analysis
(ФОП Домбровська Я. М., 2019) Goroshko, Olena; Poliakova, Tetiana
The associative experiment showed that information, communicative and functional components of the Global net are actualized in the linguistic consciousness of the participants of the educational process most of all. Almost all social media services have both positive and negative connotations. The educational component of social media has been marked little, if at all, in the linguistic consciousness of the recipients which indirectly indicates that their use in the educational process has not become an institutional practice yet.
Persuasiveness in political discourse on Twitter
(ФОП Домбровська Я. М., 2018) Goroshko, Olena; Poliakova, Tetiana
The article focuses on the question of new communication form appearance – the internet communication, namely political internet communication, that furthermore influenced the appearance of the new genres, among which we can find twitting. The active twitting usage with the communicative aim in political sphere puts the question about language learning namely about the means of expression of the persuasive language influence in the analyzed genre, as the persuasive language influence function is one of the most important functions in political internet-communication from psycholinguistic point of view. The research process found out the range of verbal expression meanings of explicit and implicit persuasiveness. To the verbal meanings of implicit persuasiveness, we can refer the usage of imperatives and imperative constructions, explicit performatives, constructions with modal verbs, short sentences, and slogans. The verbal meanings of implicit persuasiveness include rhetorical questions, affirmative sentences, and famous people’s citations. To the special language meanings, which encourage the influence on the addressee we also refer the usage of elliptical sentences, parcelation, repetition. The mostly used lexical and stylistic meanings, that encourage the fulfillment of the main purposes of political discourse is the usage of metaphor, metonymy, irony, personification and oxymoron. The research allowed us to come to conclusion, that the English-speaking political internet-communication is characterized with the usage of the same verbal appellation meanings as traditional communication. But we can also outline the meanings peculiaronly to the internet communication and especially the twitting genre. For the research methodology we took out modern scientific conceptions. The research methodology was developed according the framework of genre study, psycholinguistics 2.0, virtual genre study. According to the aim and tasks, general and linguistic research methods were used.