Кафедра "Міжкультурна комунікація та іноземна мова"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/3952

Офіційний сайт кафедри http://web.kpi.kharkov.ua/mkia

Кафедра "Міжкультурна комунікація та іноземна мова" була відкрита 2 лютого 2004 року.

Кафедра ставить за мету отримання студентами інтегрованих знань у сфері іноземних мов, міжкультурної комунікації, Інтернет-комунікації, медіа-комунікації та PR-комунікації.

Кафедра входить до складу Навчально-наукового інституту міжнародної освіти Національного технічного університету "Харківський політехнічний інститут". Кафедрою створена мережа міжнародного партнерства, до якої було залучено понад 20 зарубіжних університетів, організацій та професійних фундацій. Унікальний досвід, здобутий проєктною командою кафедри в межах міжнародного співробітництва, дає підставу вважати її конкурентоспроможною на ринку освітніх послуг, яка здійснює навчальну діяльність на рівні міжнародних стандартів.

У складі науково-педагогічного колективу кафедри працюють: 1 доктор філологічних наук, 1 доктор психологічних наук, 8 кандидатів філологічних наук; 1 співробітник має звання професора, 4 – доцента.

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Visualization of Digital Genres: Instagraming in English Political Communication
(Громадська організація "Науково-освітній центр "Успішний", 2022) Goroshko, Olena; Poliakova, Tetiana
The article depicts the emergence of a new digital hybrid genre – instagraming. The research objective is to analyze the design of the genre Instagram at the text level and to determine the main linguistic and non-linguistic features of the genre design in the field of English political Internetcommunication. Research methods and techniques. The material of the research includes 144 English publications obtained from the official accounts of Joe Biden and Boris Johnson. The qualitative and quantitative methods are used in the research namely: the methods of information analysis, synthesis, comparison, linguistic description, content analysis, and the semantic-syntactic method. The Voyant Tools program is used for data analysis. The content analysis of publications of the political leaders of the USA and UK on Instagram shows the difference in the number of their posts which indicates different attitudes of the politicians and their teams in the use of the social network when achieving their political goals. The genre structure depends on the development of information technology, as well as on the type of device into which it is entered and which affects the order of heading placement, the format of the page, as well as the position of a text comment in relation to a video or photo. Results and discussion. The results obtained testify that both verbal and nonverbal constituencies of instagraming present inseparable parts of this genre. It is possible to speak about the hybridization of the digital genre as an inseparable feature. Conclusions. One can state that instagraming might be considered as a sort of container of multiple texts, combining video, audio and picture semiotic systems together. Additionally instagraming is rendered as a subgenre providing communicative space for various genres of political communication on the Net. One can argue that social media genre research requires the combination of linguistic and paralinguistic methods of analysis that develops a methodological base for linguistics 2.0 – a new approach in linguistic and communication studies of the ХХІ century.
Tendencies of Development of Public Relation in Ukraine: Practical Experience and New Challenges 2021-2022
(Видавництво "Грані", 2022) Goroshko, Olena; Mechenkova, Nataliia
The article is devoted to the description of new approaches and characteristics of PR-activities in Ukraine and the analysis of existing PR-trends. Based on a survey of experts engaged in different areas of the economy and conducted at the end of 2021, in the comparative framework of different sectors of economy, it was found that many trends publicly discussed by experts as digitalization, social media development, etc. are confirmed, but in some areas, they possess more or less intensity. It concerns the influence and use of social media, leaders of opinions and reputational management. In connection with the trends identified by the survey, more questions were devoted to social media, reputation management, and the features that experts mentioned when working with these areas. Some of the ideas highlighted by experts are not confirmed as trends, among them - changes in the work of the press service. In general, the survey reveals more similar observations and evaluations, showing directions and highlighting interesting cases for Ukrainian professionals. Based on the data obtained it is possible to speak about the transformation of the PR-market in 2021: More creative cooperation in the structure of integrated marketing communications allows using a broader and more structured approach, to get more quantitative and qualitative performance indicators that can be measured and analyzed. In 2022, due to the outbreak of war in the country, all PR spheres have undergone significant changes, and now, gradually, after a forced halt, begin to work and adapt to the current situation. The authors think that at this stage it is important to identify and describe the main challenges and difficulties in PR activities for understanding their significance and intensity on the development of both the PR market and the profession as a whole.
Education 2.0: Psycholinguistic Analysis
(ФОП Домбровська Я. М., 2019) Goroshko, Olena; Poliakova, Tetiana
The associative experiment showed that information, communicative and functional components of the Global net are actualized in the linguistic consciousness of the participants of the educational process most of all. Almost all social media services have both positive and negative connotations. The educational component of social media has been marked little, if at all, in the linguistic consciousness of the recipients which indirectly indicates that their use in the educational process has not become an institutional practice yet.
Coronavirus concept research through psycholinguistic lenses
(2020) Goroshko, Olena
The article reveal the perception of the concept of "coronavirus" in the linguistic consciousness of native speakers of Ukrainian. Using the method of free association test, ten associative fields to the words describing the concept of coronavirus: "Coronavirus, Covid-19, pandemic, social distance, lockdown quarantine, mask, tests, self-isolation, vaccine" are obtained. The data provide the clear picture with what the coronavirus concept associates in the mentality of Ukrainians. The negative stimuli linked with danger, uncertainty and illness are prevailed.
Persuasiveness in political discourse on Twitter
(ФОП Домбровська Я. М., 2018) Goroshko, Olena; Poliakova, Tetiana
The article focuses on the question of new communication form appearance – the internet communication, namely political internet communication, that furthermore influenced the appearance of the new genres, among which we can find twitting. The active twitting usage with the communicative aim in political sphere puts the question about language learning namely about the means of expression of the persuasive language influence in the analyzed genre, as the persuasive language influence function is one of the most important functions in political internet-communication from psycholinguistic point of view. The research process found out the range of verbal expression meanings of explicit and implicit persuasiveness. To the verbal meanings of implicit persuasiveness, we can refer the usage of imperatives and imperative constructions, explicit performatives, constructions with modal verbs, short sentences, and slogans. The verbal meanings of implicit persuasiveness include rhetorical questions, affirmative sentences, and famous people’s citations. To the special language meanings, which encourage the influence on the addressee we also refer the usage of elliptical sentences, parcelation, repetition. The mostly used lexical and stylistic meanings, that encourage the fulfillment of the main purposes of political discourse is the usage of metaphor, metonymy, irony, personification and oxymoron. The research allowed us to come to conclusion, that the English-speaking political internet-communication is characterized with the usage of the same verbal appellation meanings as traditional communication. But we can also outline the meanings peculiaronly to the internet communication and especially the twitting genre. For the research methodology we took out modern scientific conceptions. The research methodology was developed according the framework of genre study, psycholinguistics 2.0, virtual genre study. According to the aim and tasks, general and linguistic research methods were used.