Кафедра "Економіка та маркетинг"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/3992

Увага! Від травня 2023 року колекція кафедри "Економіка та маркетинг" не поповнюється.

На основі кафедр "Економіка та маркетинг" та "Економічна кібернетика та маркетинговий менеджмент" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

Від 1995 року кафедра мала назву "Економіка і маркетинг", первісна назва – кафедра економки і організації машинобудівної промисловості, була заснована в 1984 році. Від дня заснування кафедри нею завідував доктор економічних наук, професор Анатолій Іванович Яковлєв. Йому присвоєно почесне звання Заслуженого працівника народної освіти України та обрано Академіком Академії інженерних наук України. Ім'я Яковлєва А. І. внесено до біографічного словника "Видатні люди ХХ століття" Міжнародного бібліографічного центру в м. Кембрідж.

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2019 - 201912020 - 20222

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Автор: search.filters.author.Litvynenko, Mariia

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  • Ескіз
    Публікація
    Management of the interaction of the enterprise with partners and consumers: models, methods and information interaction
    (PC Technology Center, 2022) Raiko, Diana; Fedorenko, Irina; Kitchenko, Olena; Kobieliev, Valerii; Litvynenko, Mariia; Romanchik, Tаtiana
    The management of the interaction of an enterprise with partners and consumers is based on the system "enterprise – consumer – partner", takes into account the ratio of economic parameters of the processes of production, supply and distribution of products, including an assessment of the competitiveness of the enterprise, the attractiveness of the partner, the readiness of the consumer and the developed complex of economic and mathematical models for forming the composition of the system "consumer – enterprise – partner", determining the effect of its operation and the budget of information interaction, the features of which are the allocation of four blocks of models, which allows for a reasonable choice of the composition of consumers, partners for each enterprise, taking into account their characteristics and information interaction strategies, allowing enterprises to model communication in the system "consumer – enterprise – partner" according to the criterion of maximizing income and use the results of modeling for the implementation of information interaction.
  • Ескіз
    Публікація
    Ensuring the economic efficiency of enterprises by multi-criteria selection of the optimal manufacturing process
    (Production Engineering Committee of the Polish Academy of Sciences, 2020) Kotliar, Alexey; Basova, Yevheniia; Ivanov, Vitalii; Murzabulatova, Olena; Vasyltsova, Svitlana; Litvynenko, Mariia; Zinchenko, Olena
    Technological assurance and improvement of the economic efficiency of production are the first-priority issues for the modern manufacturing engineering area. It is possible to achieve a higher value of economic efficiency in multiproduct manufacturing by multicriteria optimization. A set of optimality criteria based on technological and economic indicators was defined with the aim of selecting the optimal manufacturing process. Competitive variants and a system of optimization were developed and investigated. A comparative analysis of the optimality criteria and their influence on the choice of optimal machining processes was carried out. It was determined that the batch of parts made an impact on the selection of the manufacturing process.
  • Ескіз
    Публікація
    Marketing Communications as a Factor of Sustainable Development
    (Blue Eyes Intelligence Engineering & Sciences Publication, 2019) Kopytko, Olha; Lagodiienko, Volodymyr; Falovych, Volodymyr; Tchon, Li; Dovhun, Oksana; Litvynenko, Mariia
    Transformation processes in the economy and the consequences of the economic crisis have led to the fact that the enterprise no longer lacks the capabilities of existing marketing technologies. The urgent issue is the introduction of coordinated, integrated marketing communications at the enterprise, which provides the flexibility of marketing policy, the long-term orientation of the enterprise, repeated sales, the formation of consumer loyalty, strengthening of partnerships and more.