Кафедра "Економіка та маркетинг"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/3992

Увага! Від травня 2023 року колекція кафедри "Економіка та маркетинг" не поповнюється.

На основі кафедр "Економіка та маркетинг" та "Економічна кібернетика та маркетинговий менеджмент" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

Від 1995 року кафедра мала назву "Економіка і маркетинг", первісна назва – кафедра економки і організації машинобудівної промисловості, була заснована в 1984 році. Від дня заснування кафедри нею завідував доктор економічних наук, професор Анатолій Іванович Яковлєв. Йому присвоєно почесне звання Заслуженого працівника народної освіти України та обрано Академіком Академії інженерних наук України. Ім'я Яковлєва А. І. внесено до біографічного словника "Видатні люди ХХ століття" Міжнародного бібліографічного центру в м. Кембрідж.

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Theoretical essence of innovative marketing
(Луцький національний технічний університет, 2022) Tkachova, N. P.; Matrosova, V. O.; Veryutina, V. Ju.; Pererva, P. G.
It is proposed to understand the marketing of innovations as activities aimed at finding new directions and ways of using the company's potential, developing new products and technologies on this basis, and promoting them to the market in order to more effectively meet the needs of consumers. way than competitors, thereby making a profit and providing conditions for long-term survival and development in the market.
Conceptual provisions of innovation marketing
(2022) Tkachova, N. P.; Matrosova, V. O.; Veryutina, V. O.; Pererva, P. G.
It has been proven that the marketing of innovations should be understood as activities aimed at finding new directions and ways of using the company's potential, developing new products and technologies on this basis, and promoting them to the market in order to more effectively meet the needs of consumers. way than competitors, thereby making a profit and providing conditions for long-term survival and development in the market.
Marketing component of Ukraine-Hungarian export-import business relations
(2021) Veres Somosi, Mariann; Pererva, P. G.; Tkachova, N. P.
It has been proven that Hungary occupies an important place among the trade partners of Ukraine. Ukraine's foreign trade turnover with Hungary is 2.5% of the entire WTO of Ukraine. The main factor affecting bilateral trade in 2020 was the COVID-19 pandemic and the associated global economic crisis. At the same time, in 2021, there will be a significant increase in trade in goods and services between the two countries.
Formation of competitive advantages of machine-building enterprises on the basis of the benchmarking concept
(2021) Tkachova, N. P.; Kobielieva, T. O.; Pererva, P. G.
The article substantiates the theoretical bases, methodological recommendations and practical proposals for the formation and evaluation of competitive advantages of machine-building enterprises using the concept of benchmarking. Proposals for the management of competitive advantages in two inextricably linked ways: improvement in market activity of the company and the direct or relative decrease in the results of the use of the main competitive advantages of the market rivals of this company.
Investigation of the role of venture companies in the early stages of the product life cycle
(Чернігівський національний технологічний університет, 2017) Pererva, P. G.; Kobielieva, T. O.; Tkachova, N. P.
Conducted theoretical and practical research on the early stages of the life cycle of industrial innovation. Identify the existence of significant difficulties faced by the enterprises in the sphere of creation, development and bringing to market industrial innovation. It is proved that during the test, and experienced the development of innovations, through technical difficulties or the lack of needed funding, to stop the development of six features from selected 20 percent. To improve the efficiency of the innovative activities proposed in the greater use of the small innovative enterprises. It is proved that the largest contribution to the innovation process make small innovative firms and very large corporations having as their branches small and medium-sized knowledge-intensive firms. The recommendations allow for the monitoring of intellectual-innovation activities of enterprises, to warn undesirable tendencies both at the enterprise and market his products.
Principles of the compliance program of industrial enterprise
(Miskolci Egyetem Gazdaságtudományi Kar, 2017) Kobielieva, T. O.; Mygushchenko, R.; Tkachova, N. P.
Occupying a leading position in the industry, the enterprise should be aware of its high responsibility for transparency, ethics and the legitimacy of doing business. In order to maintain and maintain its high business reputation to the state, shareholders, customers, partners, competitors and the society as a whole, the company throughout its operations must actively develop a corporate system to ensure compliance with applicable laws and ethical business conduct ("compliance"). To achieve this goal, the enterprise must be guided by certain principles. The basic principles of compliance are determined by the Basel Committee on Banking Supervision in the document "Compliance and Compliance Function in Banks". This document was issued by this committee in April 2005. In spite of the fact that initially the Basel Committee defined compliance principles for the banking sector of the economy, at the present time they basically approach the activities of any enterprise or institution. At the same time, as the results of our studies show, there are certain differences in the structures and content of compliance principles, which depend on the scope of application of the program's compliance (banks, institutions, industrial enterprises, etc.).
Forecasting market needs for new products based on the economic life cycle of goods
(Academic Society of Michal Baludansky, 2015) Kobielieva, Tetiana; Tkachova, N. P.
The authors have developed a methodical approach to forecasting market needs for industrial goods on the principles of economic life cycle of the product. Under the economic life cycle of an industrial product, the authors understand the dynamics of production volumes of products during the whole period of his stay in the production program of the enterprise. Proposed and justified a hypothetical curve of the economic cycle of the product, which includes six main stages: product development; development of its production; the first stage of production; modernization of the product; the second stage of production; elimination model. The cyclical nature of industrial production leads to the conclusion that the need for its development also varies cyclically, has its cost-based cycle of life. Moreover, between cycles of life needs and production there is a close relationship that allows the use of historical dynamics of change in time of production and the needs for forecasting demand for new products and to determine the possibilities of its satisfaction through the production. It is proved that the demand for industrial products also has its cycle of life. Interaction life cycles of production and needs allow us to predict these indicators over a long period of time. It is proved that the mathematical modeling of the economic life cycle of an industrial product and demand is the basic definition of the fixing points separating steps. Developed methodical recommendations on determination of the limiting boundaries of the stages of the economic cycle life of the product and the demand for it. Determine the beginning and the end of each of the defined stages. It is proved that the most important characteristic of the economic life cycle of an industrial product and the demand for it is the duration of individual stages of the economic cycle. Recommendations on the definition of these characteristics on the example of production of the main products of power engineering: boilers, steam boilers and pipelines. Developed proposals for the use of the proposed recommendations of the machine-building enterprises.