Кафедра "Підприємництво, торгівля і логістика"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/32369

Офіційний сайт кафедри http://web.kpi.kharkov.ua/business

Від 2021 року кафедра перейменована та має назву "Підприємництво, торгівля i логістика" (Наказ 552 ОД від 26.11.2021 року), попередня назва – "Підприємництво, торгівля та експертиза товарів", первісна – кафедра комерційної, торговельної та підприємницької діяльності.

Кафедра комерційної, торговельної та підприємницької діяльності заснована в 2017 році.

Кафедра входить до складу Навчально-наукового інституту економіки, менеджменту і міжнародного бізнесу Національного технічного університету "Харківський політехнічний інститут". Викладачі кафедри є членами Харківського осередку Українського товариства товарознавців і технологів (УТТТ), що входить до Міжнародній асоціації товарознавства, інновацій та сталого розвитку (International Association of Commodity Science, Innovation and Sustainability) IACSIS.

У складі науково-педагогічного колективу кафедри працюють: 3 доктора наук: 2 – економічних, 1 – технічних; 7 кандидатів наук: 4 –економічних, 3 – технічних; 3 співробітника мають звання професора, 6 – доцента.

Переглянути

Фільтри

2017 - 201922020 - 20211

Налаштування

Автор: search.filters.author.Sergienko, O.ORCID: search.filters.orcid.https://orcid.org/0000-0003-4672-3311

Результати пошуку

Зараз показуємо 1 - 3 з 3
  • Ескіз
    Публікація
    Management of the production resources of enterprise based on financial motivation of the personnel: theoretical aspect
    (Університет банківської справи, 2021) Gaponenko, O.; Mashchenko, M.; Klimenko, O.; Stepanenko, N.; Sergienko, O.
    The article deals with theoretical and organizational aspects of the management justification on the basis of the effective financial motivation of the personnel in the context of its influence to use the production resources of the enterprise. To determine the studied object, the influence of the financial motivation of the personnel, the content of the category «effectiveness of financial motivation» is disclosed; the methods of the financial motivation are characterized; the types of the production resources of the enterprise are presented. Generalization of the provisions makes it possible to characterize the effectiveness of the financial motivation of the staff in two main areas: providing salaries and other bonuses in accordance with the quantity and quality of the labor results as well as the labor cost in the labor market; enhancing the employer’s growth: the labor productivity as well as the absolute indicators of income, profit on 1 UAH of salary (salarymaking). The theoretical approach to manage production resources is developed on the basis of the financial motivation of the personnel. This approach provides the implementation of three stages: The first stage is the analysis of the state of efficiency of the financial motivation of the personnel. It provides the implementation of: definition of state financial efficiency of personnel motivation and problem statement; formulation of the purposes of the financial motivation of the personnel in terms of impact on the use of production resources of the enterprise. The second stage is the development of decisions to the growing influence of financial motivation of staff on the use of production resources. It involves the implementation of: defining a set of restrictions; generalization of relevant decisions. The third stage is decision-making and implementation. It provides the implementation of: development of decision selection criteria; selection and implementation of the relevant solution. The proposed analytical justification for making appropriate decisions takes into account organizational, informational and technological aspects and involves the use of appropriate decision-making methods to select the optimal option for influencing the use of production resources.
  • Ескіз
    Публікація
    Integrated tool development for managing a marketing activity of a trading enterprise in a competitive market
    (НВП ПП "Технологічний Центр", 2019) Shapran, Evgeniy; Sergienko, O.; Gaponenko, Olga; Shapran, Olena
    The object of research is a comprehensive approach to the formation of the marketing policy of a trading company to improve the effectiveness of marketing activities in the competitive market. The presented approach consists of three main stages, namely: assessment and analysis of the prospects of marketing activities of the enterprise, assessment and analysis of the internal and external environment, management of the marketing policy of the enterprise. To assess the attractiveness level of the field of activity, the Cobb-Douglas production function is used, on the basis of which a number of characteristics characterizing the economic attractiveness of economic sectors are determined. The highest performance indicators are in the area of trade, construction and financial activities. As part of the study of environmental factors, regional segmentation models are constructed using the cluster analysis method, which allows identifying stable groups of objects with similar characteristics. Segmentation allows to get homogeneous groups of regions of Ukraine on the grounds of: development level, level of investment attractiveness, level of economic activity and the need to update household appliances. The result is a group of regions with high, medium and low levels of development. The methods of analysis of variance are applied to study the differences in the product market by region. To study the internal environment, models of product sales dynamics are implemented and forecasts are made that allow to develop a set of measures to improve the company’s sales policy. To assess and predict the level of sales of goods, time-series decomposition models with the identification of components are used: trend-cyclic, seasonal, and random. The used inventory management model for improving sales policy management is adapted to the trading company based on the use of intermediate planning results, namely: demand rates, costs for ordering and storage, lead time. A hierarchy analysis method based on an expert survey on the formation of promotion policy directions is implemented. The obtained priority measures for the use of marketing budget funds, which should be aimed primarily at the development and implementation of effective marketing measures for: promotion and promotion of sales, advertising, personal sales and public relations. The results can be implemented in the activities of trading enterprises to formulate and justify a marketing development policy.
  • Ескіз
    Публікація
    Resource and cost management
    (2017) Gavrys, O.; Gaponenko, O.; Sergienko, O.
    Educational lecture notes contains the fundamentals of a general theory of resource and cost management, classification of costs for decision-making, methods of constructing cost functions of the enterprise, analysis of the relationship between costs, volume and profits, the methods and systems of cost calculation, principles of cost management system. Designed for students directions 073 «Management» and 076 «Entrepreneurship, trade and exchange activity».