Publication: Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications
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WSEH
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Shipulina Y. S. Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications [Electronic resource] / Y. S. Shipulina, D. M. Hlavchev // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2023 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2023. – P. 152-155.