Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications

Публікація:
Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications

dc.contributor.author	Shipulina, Y. S.
dc.contributor.author	Hlavchev, D. M.
dc.date.accessioned	2024-01-03T11:52:18Z
dc.date.available	2024-01-03T11:52:18Z
dc.date.issued	2023
dc.identifier.citation	Shipulina Y. S. Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications [Electronic resource] / Y. S. Shipulina, D. M. Hlavchev // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2023 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2023. – P. 152-155.
dc.identifier.orcid	https://orcid.org/0000-0002-8133-578X
dc.identifier.orcid	https://orcid.org/0000-0003-4248-4819
dc.identifier.uri	https://repository.kpi.kharkov.ua/handle/KhPI-Press/72542
dc.language.iso	en
dc.publisher	WSEH
dc.subject	marketing strategy
dc.subject	user loyalty
dc.subject	text notifications
dc.subject	mobile applications
dc.subject	smartphones
dc.subject	monetize
dc.title	Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications
dc.type	Article
dspace.entity.type	Publication
relation.isAuthorOfPublication	20ec2a1f-943a-46c7-aae9-6c6c57feedf1
relation.isAuthorOfPublication.latestForDiscovery	20ec2a1f-943a-46c7-aae9-6c6c57feedf1