Methodic foundations of the ecologically oriented consumer`s readiness analysis

Abstract

The article deals with methodic approach to analyze the consumer`s readiness of the target audience concerning ecological production, and to produce actions to stimulate demand and to promote ecological production in the market. The received results deepen the methodic grounds of marketing objectivation and following of the ecological innovations projects introductionі. It forms preconditions to change native economy to the leading ecologically oriented innovative development.