Публікація: Marketing means of information dissemination as a tool of information warfare
Дата
2022
Автори
Назва видання
ISSN
Назва тому
Видання
Miskolci Egyetem Gazdaságtudományi Kar University of Miskolc, Hungary
Анотація
This article considers the essence and features of marketing propaganda and forms of information warfare, its social, informational, organisational aspects, the role and nature of psychological operations, perception management. Particular attention is paid to the social and cultural consequences of marketing propaganda, information operations and wars. The purpose of the article is to analyse the common and distinctive features of propaganda, PR and information warfare.
Опис
Ключові слова
marketing, propaganda, dissemination
Бібліографічний опис
Kosenko O. Marketing means of information dissemination as a tool of information warfare / O. Kosenko // Észak-magyarországi Stratégiai Füzetek XIX. évf. – 2022. – No. 4. – P. 86-94.