Публікація: Marketing
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Marketing is a human activity aimed at customer satisfaction through exchange. The main objective of the course is a formation of a system of knowledge about the nature and content marketing as a philosophy of business activity in the market economy and competition in preparation for the adoption of qualified decisions in marketing.
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Marketing [Electronic resource] : methodical instructions for practical lessons for full-time students in specialties 072 – "Finance, Banking and Insurance", 073 – "Management" and 076 – "Entrepreneurship, Trade and Exchange Activity" (in English) / comp. by: D. A. Gorovyi, O. O. Havrys ; National Technical University "Kharkiv Polytechnic Institute". – Electronic text data. – Kharkiv, 2019. – 32 p. – URI: http://repository.kpi.kharkov.ua/handle/KhPI-Press/44255