Публікація:
Marketing

Ескіз

Дата

2019

Назва видання

ISSN

Назва тому

Видання

Дослідницькі проекти

Структурні одиниці

Випуск видання

Анотація

Marketing is a human activity aimed at customer satisfaction through exchange. The main objective of the course is a formation of a system of knowledge about the nature and content marketing as a philosophy of business activity in the market economy and competition in preparation for the adoption of qualified decisions in marketing.

Опис

Ключові слова

concepts of marketing, marketing mix, marketing commodity policy, marketing communications, marketing research

Бібліографічний опис

Marketing [Electronic resource] : methodical instructions for practical lessons for full-time students in specialties 072 – "Finance, Banking and Insurance", 073 – "Management" and 076 – "Entrepreneurship, Trade and Exchange Activity" (in English) / comp. by: D. A. Gorovyi, O. O. Havrys ; National Technical University "Kharkiv Polytechnic Institute". – Electronic text data. – Kharkiv, 2019. – 32 p. – URI: http://repository.kpi.kharkov.ua/handle/KhPI-Press/44255

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