Кафедра "Міжкультурна комунікація та іноземна мова"
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Офіційний сайт кафедри http://web.kpi.kharkov.ua/mkia
Кафедра "Міжкультурна комунікація та іноземна мова" була відкрита 2 лютого 2004 року.
Кафедра ставить за мету отримання студентами інтегрованих знань у сфері іноземних мов, міжкультурної комунікації, Інтернет-комунікації, медіа-комунікації та PR-комунікації.
Кафедра входить до складу Навчально-наукового інституту міжнародної освіти Національного технічного університету "Харківський політехнічний інститут". Кафедрою створена мережа міжнародного партнерства, до якої було залучено понад 20 зарубіжних університетів, організацій та професійних фундацій. Унікальний досвід, здобутий проєктною командою кафедри в межах міжнародного співробітництва, дає підставу вважати її конкурентоспроможною на ринку освітніх послуг, яка здійснює навчальну діяльність на рівні міжнародних стандартів.
У складі науково-педагогічного колективу кафедри працюють: 1 доктор філологічних наук, 1 доктор психологічних наук, 8 кандидатів філологічних наук; 1 співробітник має звання професора, 4 – доцента.
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Документ AR, VR і змішана реальність в освітньому процесі(Національний технічний університет "Харківський політехнічний інститут", 2019) Землякова, Олена Олександрівна; Шахматова, Олена ВікторівнаДокумент The aspects of public relations in the structure of corporate social responsibility(Тернопільський національний економічний університет, 2020) Netetska, T.; Mechenkova, N.The article considers aspects of Public Relations in the structure of corporate social responsibility. Now in the world practice it is an integral part of the world business. It is shown that according to many experts, they are closely related and in large companies most workflows focus on PR with CSR. All the participants of business process have been involved in solving of this problem. And the nowadays concept of corporate social responsibility is the contemporary answer to it. The main communication between a company and the society is carried out through PR, so these employees are engaged in the process more than others. Thus, public relations became one of the main instruments in CSR interaction. Thanks to the creative field of PR, most of the classic tools, activities can be implemented in countless options in practice. The concept of corporate social responsibility is revealed, which includes: work with partners, social aspects of interaction with suppliers and customers, ensuring the safety of staff, environmental responsibility, policy and use of natural resources, interaction with authorities, government agencies and public organizations to address general social problems. The article focuses on the fact that the organization, as a cyclically developing system, cannot completely avoid crises throughout its existence. That is why it is so important to timely predict and forecast the crisis, to correctly determine its causes and possible mechanisms for resolving or mitigating the crisis itself. The aim of the work was to show that the role of corporate social responsibility in different crises is varied. Corporate social responsibility is one of the few ways out of the crisis. The concept of corporate social responsibility radically changes the role of corporations in the economy. Business is seen not only as a major catalyst for economic growth, but also as an institution that is actively involved in maintaining social stability in society.Документ Automation of technical & economic calculations and processes at the enterpris(2023) Ponomarov, Vladyslav; Kobeleva, Tetyana; Turlakova, NatalyaДокумент The benefits of using video in the classroom(Міжнародний центр наукових досліджень, 2017) Тарасова, Ганна Сергіївна; Шахматова, Олена Вікторівна; Волкова, Надія ГеннадіївнаДокумент Business communications in the field of international consulting(WSEH, 2023) Larchenko, V. V.; Cherepanova, V. O.; Podrez, O. I.; Pererva, P. G.Документ Career(НТУ "ХПІ", 2013) Арутюнян, Ангеліна Овсепівна; Коляда, Вікторія Валеріївна; Землякова, Олена ОлександрівнаУ навчально-методичному посібнику подано текстовий матеріал за професійною тематикою та систему вправ для контролю та самоконтролю студентів. Цей матеріал відповідає напрямку підготовки студентів і допомагає формувати їх англомовні комунікативні вміння. Призначено для аудиторної та самостійної роботи студентів IV курсу факультету бізнесу та фінансів.Документ Challenges for the global higher technical education under the postindustrial technological mode of production(Національний технічний університет "Харківський політехнічний інститут", 2023) Rubtsova, V. V.; Salionovych, L. M.; Mirtemir, AnorboevДокумент Coronavirus concept research through psycholinguistic lenses(2020) Goroshko, OlenaThe article reveal the perception of the concept of "coronavirus" in the linguistic consciousness of native speakers of Ukrainian. Using the method of free association test, ten associative fields to the words describing the concept of coronavirus: "Coronavirus, Covid-19, pandemic, social distance, lockdown quarantine, mask, tests, self-isolation, vaccine" are obtained. The data provide the clear picture with what the coronavirus concept associates in the mentality of Ukrainians. The negative stimuli linked with danger, uncertainty and illness are prevailed.Документ Developing soft skills within ESP course designed for future IT engineers(Дрогобицький державний педагогічний університет імені Івана Франка, 2023) Goncharenko, T.; Podolska, Ya. A.The coming years will see big changes in the field of professional activity and labor resources caused by several factors. The most influential of them – development of information technologies, rapid growth of artificial intelligence technologies, production automation and robotics – have revolutionized the field of professional activity providing a wide range of tasks that were once only within the power of humans. These factors bring about developing new conditions in business environment and labor market. Soft skills – communication and cooperation skills, critical thinking, and creativity skills – should become in demand in the technological progress and dynamically changing business environment of the beginning of the XXI century. Competency-based English curricula are an excellent tool their development. The article presents the analysis how the soft skills correlate with the professional competencies and learning outcomes acquired by IT students and how they are distributed across the curriculum. Regarding the distribution of soft skills across the curriculum, it was defined that all types of soft skills are components of the professional competencies and learning outcomes acquired by IT students while studying the course content. The soft skills are deeply integrated into the educational content of the four modules of the ESP program which was designed in such a way that the priority in teaching English was formation of professional competencies and obtaining learning outcomes aimed at the practical use of English as a tool to achieve professional goals and to translate theoretical knowledge into practice. The analysis shows the soft skills are not equally presented in the educational program. Soft skills are implicitly built into the curriculum of the ESP course which allows future software engineers respond the challengers of the contemporary work environment and be competitive in the labor market. All these provisions are basic for training future specialists in any engineering specialtyДокумент Development of uncertainty management framework for information technology projects(2023) Semeniuk, Oleksii; Turlakova, NatalyaModern software development projects are exposed to a wide variety of uncertainty factors that significantly affect their success The study aimed to identify the uncertainty management gaps and common problems of information technology projects and propos e specific measures and solutions to close these gaps in order to improve uncertainty management processes.Документ Differentiation in Male and Female Speech Styles(Open Society Institute, Hungary, 1999) Goroshko, OlenaРабота посвящена поиску и анализу особенностей и закономерностей вербального поведения человека, которые обусловлены его биологическим полом. Основным в работе выступает теоретико-экспериментальный подход к исследованию характерологических особенностей речи мужчин и женщин.Документ E-learning multidisciplinary developmental environment based on new European research paradigm(2023) Njoo, Jim; Sergeyeva, Tetyana; Turlakova, NatalyaThe research raises the problem of improving strategies, technologies, methods, techniques and tools of e-learning in connection with the change in the research paradigm, which will inevitably affect the education paradigm. Modern education, in fact, develops agents of changes who are called upon to maintain and develop the viability of society in the face of systemic economic, social and environmental crises. Therefore, goal-oriented science and education are gradually being transformed into impact-oriented, with the introduction of social, moral, economic, environmental and security criteria. The New European Bauhaus initiative is the quintessence of modern trends in the development of an advanced society, as a human-centered and aimed at human wellbeing through the formation of a sustainable-enriching-inclusive environment. The scale and speed at which changes are taking place require a new approach to students’ development. They must respond quickly to changes and use a challenge as an opportunity for development. Within the framework proposed by the authors, the eco-humanistic approach to human-environment interaction respond to new demands and can be integrated into e-learning multidisciplinary developmental environment, which simulates the real conditions of self-development in an ambiguous situation. The metacognitive approach as well as tailor-made and fit for purpose innovations make it possible to consciously manage the process of one's own development depending on individual conditions and needs. Modeling real work and life developmental environment demands multidisciplinary and multi-actor approaches for co-creation of efficient e-courses of a new generation. The authors propose an innovative strategies, techniques and tools for providing efficiency of e-courses.Документ Economic cooperation in higher education between China and Europe(Національний технічний університет "Харківський політехнічний інститут", 2023) Kazakova, Nadiia; Neustroieva, Gelena; Hromov, VadymThe article deals with the scientifically substantiated analyses of the problem of economic cooperation in the field of higher education between China and Europe based on its essential importance for the world problem of developing new innovative sides of higher education. Taking into account the scientific and innovative development of China it is necessary to conduct analyses of the problems of educational-research cooperation between universities of China and EU. This article examines the following analytical questions and identifies factors affecting the development of the education system in modern economic conditions. Factor analysis makes it possible to form the concept of development of economic cooperation in the established macro- and microeconomic conditions; predict educational potential using quantitative assessments and taking into account structural changes and the number of students; to combine supply and demand for highly qualified specialists in popular specialties for the innovative economy. To do this, using a factor approach, it is necessary to monitor the state of scientific and educational cooperation between Chinese and European universities according to key indicators. The general provisions on analysis for solving this problem are given and it is estimated that the analytical approach is the most acceptable, since it allows you to build a diagram for comparing percentage of the quantity of Chinese students in European universities and the quantity of European students at Chinese universities. It is advisable to consider the process of developing and financing the exchange programs for students as the most important factor for educational cooperation. This research paper reveals the fact that China owes its economic growth mainly to the intensive development of its innovations and investments into the education cooperating with foreign countries, using own human resources and raw materials. The article analyzes economists’ views on the process of solving the educational problems of cooperation in the field of education. It should be noted that various educational and scientific programs and initiatives have been established within the framework of cooperation between China and Europe in the field of higher education. One of the key benefits of collaboration is that each party can access the best practices and technologies used by the other party. In order to create an innovative economy, it is necessary to create a human resourse reserve for high-tech and knowledge-intensive industries of the future. Therefore, the task of universities is to provide education at the level of world standards. The research has been developed to estimate that China is a leading country in the educational sector of the economy, which include improving public funding through the creation of a system of subsidies and educational loans, attracting social partnership resources, and using distance learning. The EU and China have agreed to promote the study and teaching of Chinese and European languages, which will allow expanding contacts between people, reaffirming their commitment to multilingualism. The process of cooperation between China and European countries in the sphere of high education, which is currently unfolding, aims to facilitate the development of industrial 4.0 and technology hub in China.Документ Education 2.0: Psycholinguistic Analysis(ФОП Домбровська Я. М., 2019) Goroshko, Olena; Poliakova, TetianaThe associative experiment showed that information, communicative and functional components of the Global net are actualized in the linguistic consciousness of the participants of the educational process most of all. Almost all social media services have both positive and negative connotations. The educational component of social media has been marked little, if at all, in the linguistic consciousness of the recipients which indirectly indicates that their use in the educational process has not become an institutional practice yet.Документ English for Professional Purposes: Sociology(НТУ "ХПІ", 2014) Горошко, Олена Ігорівна; Рубцова, Вікторія Вікторівна; Комова, Галина Володимирівна; Дідович, Галина ІванівнаКурс забезпечує студентів текстовим матеріалом за професійною тематикою та різноманітними видами діяльності, які є націленими на розвиток таких навичок професійної комунікації, що знадобляться майбутнім спеціалістам на робочому місці. Призначено для аудиторної та самостійної роботи студентів 2-го курсу, що навчаються за спеціальністю "Соціологія".Документ English for Professional Purposes: Sociology(НТУ "ХПІ", 2011) Горошко, Олена Ігорівна; Рубцова, Вікторія Вікторівна; Комова, Галина Володимирівна; Дідович, Галина ІванівнаThe course provides students with specialist texts and various activities for developing professional communication skills that the future specialists will need in the workplace. The book is designed for both classroom and self-study and is addressed to 1st-year students of ESP majoring in SociologyДокумент The English language education via social media(2019) Larchenko, V. V.Документ A fashionable mask: branded value proposition during the coronavirus pandemic(EUSER, Brussels, Belgium, 2020) Larchenko, V. V.The coronavirus pandemic has changed not only the social, economic, political spheres of nations, but also fashion industry, having to cancel fashion shows. Fashion brands started offering value proposition changed under new conditions to give the value to their customers with changing needs. A lot of fashion brands follow their pandemic sustainable business strategy to help medical staff with masks, gowns, and sanitizers for free, to donate to medical organizations, coronavirus research in Universities' laboratories that also increases their economic value added (EVA). A mask takes mostly two functions – utilitarian and emotional, i.e. new technological and fashionable part of the mask production/consumption. There are creative ideas in mask making by technological brands like a self-cleaning mask, collaborations of high-tech companies and fashion industry representatives, fashion brands creating fashionable masks by using double sustainable business strategy, popculture brands creating masks with their branded themes, fashion brands creating cloth masks made of the latest trends, artists creating unique masks using artisan techniques, a technological and fashionable mix like face-recognition masks, and also politicians setting up mask trends. The fashion brand analysis shows that the value proposition is based on value increase in EVA during the coronavirus pandemic, because they understand the necessity of sustainable business strategy to gain the longer-term customer loyalty.Документ Fashionable nostalgia consumption(Littera Verlag, Munich, Germany, 2020) Larchenko, V. V.Nostalgia in consumption is actively used by fashion industry for trend commercialization. At the same time, nostalgia can vary that depends on the purpose, outer circumstances/events, institutions, and so on. Modern overconsumption in the form of fast fashion leads to sustainable consumption in the form of low fashion. Both of these forms have nostalgia for the past, but new coronavirus situation leads to nostalgia for the modern shopping practices of fast fashion.Документ Flipped classroom model(Інститут інноваційної освіти, 2019) Tarasova, H. S.; Shakhmatova, O. V.Flipped classroom is an active, student-centered approach that was formed to increase the quality of period within class. Generally, this approach whose applications are done mostly in Physical Sciences, also attracts the attention of educators and researchers in different disciplines recently. Flipped classroom learning which wide-spreads rapidly in the world, is not well recognized in our country. That is why the aim of study is to attract attention to its potential in education field and provide to make it recognize more by educators and researchers. With this aim, in the study what flipped classroom approach is, flipped classroom technology models, its advantages and limitations were explained.