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  • Ескіз
    Публікація
    Forming the strategy of developing the HEI brand on the educational services market
    (Національний технічний університет "Харківський політехнічний інститут", 2017) Dubrovina, N. A.; Sergienko, O. A.; Stepurina, Svitlana Oleksandrivna; Bilan, Yuliia Andriivna
  • Ескіз
    Публікація
    Analisys of the education market trends development in Ukraine
    (Донбаська державна машинобудівна академія, 2017) Sergienko, O. A.; Stepurina, Svitlana Oleksandrivna; Bilan, Yuliia Andriivna
    The report is devoted to some forecasting aspects of the HEI development, on the basis of methods of econometrical modeling that allow revealing the common trends for improving marketing policy of the HEI. In order to analyze the development of the education market and to forecast the market environment condition the adapting forecasting methods are implemented in this research.
  • Ескіз
    Публікація
    Cognitive simulation of educational migration trends and conditions in the context of universities' competitiveness
    (Vysoká škola ekonómie a manažmentu verejnej správy, 2017) Sergienko, Olena Andrianivna; Stepurina, Svitlana Oleksandrivna; Bilan, Yuliia Andriivna
    The article conteins the cognitive model for studying the educational migration trends and factors. Scenarios of situation development were implemented: optimistic, realistic and pessimistic that allows to forming methodical recommendations for improving the attracting foreign contingent policies in the context of universities competitiveness management.