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Публікація Use of digital technologies in product policy to create sustainable brands(European Open Science Space, 2024) Chernobrovkina, S. V.; Chernobrovkin, Andrii; Cao, LijuanПублікація Communications and negotiations(Національний технічний університет "Харківський політехнічний інститут", 2024) Chernobrovkina, S. V.Communication is the basis of interaction between people in all areas of life, from personal relationships to business. In today's rapidly changing world, effective communication skills are not just a valuable skill, but a critical competency. The modern world requires from an individual not only professional knowledge and skills, but also the ability to effectively communicate , negotiate, overcome conflicts and build productive relationships with others. The discipline "Communications and negotiations" is aimed at studying the key aspects of interpersonal and group communication, the basics of verbal and non-verbal means of information transmission, as well as at mastering the methods and techniques of effective negotiations. This lecture note is designed to provide students with basic theoretical knowledge in the field of business communications and negotiation strategies. Applicants will learn about the basics of the communication process, including its structure, functions, and main stages. Particular attention will be paid to the analysis of communication barriers, the basics of verbal and nonverbal communication, as well as the peculiarities of conducting negotiations in a business environment. In addition, in the process of studying the discipline, students will be able to understand the main causes of conflicts in the process of communication, learn about modern theories and methods of solving them. An important component of the course is also consideration of manipulative techniques in communication and methods of their detection and countermeasures.Публікація Methodical instructions for the implementation of practical tasks in the discipline "Communications and negotiations"(Національний технічний університет "Харківський політехнічний інститут", 2024) Chernobrovkina, S. V.In the context of today's dynamic business environment, the discipline of "Communications and Negotiations" acquires special relevance and significance. Given the high level of competition and rapid changes in market conditions, effective communication and negotiation skills are key to a successful career in marketing. Methodological guidelines are intended to support practical classes in this discipline, aimed at the development of competencies necessary for effective interaction in a professional context. Communication and negotiation are fundamental elements of marketing strategy, from identifying customer needs to designing and implementing effective marketing campaigns. The ability to clearly and convincingly express one's ideas, to understand and take into account the needs and expectations of others, as well as to negotiate effectively are very important for achieving business goals and building lasting relationships with clients. The guidelines cover a wide range of topics, from basic communication and negotiation principles to sophisticated techniques and strategies that can be applied in a variety of marketing scenarios. Special attention is paid to the development of active listening skills, emotional intelligence, persuasive communication, as well as strategic planning and negotiation. These skills are important not only for direct interaction with customers, but also for internal communication in organizations, team and project management. The practical classes provided by these methodological guidelines include various forms of work: from individual tasks to group projects, role-playing games, case studies, analysis of real situations from marketing practice. This approach contributes not only to the assimilation of theoretical knowledge, but also to the development of practical skills, which is extremely important for future professional activity in the field of marketing. The purpose of the guidelines is to provide applicants with the necessary tools and knowledge to develop effective communication and negotiation skills, which are critical to the successful implementation of marketing strategies and the achievement of professional goals.Публікація Marketing(Національний технічний університет "Харківський політехнічний інститут", 2024) Chernobrovkina, S. V.The number of jobs in an organization is not constant; it varies depending on its market position or budgetary funding. This variation also affects the salaries of managers and other employees. Clearly, the marketing successes of an organization strengthen these positions, providing a sense of confidence and hope for improved individual economic outcomes. For an organization to be successful, it must effectively interact with consumers. It does not fundamentally matter whether the organization is privately or state-owned. Marketing applies to both private and public organizations. The modern market is characterized by an increasingly saturated information space, with the significance and value of information growing. In these conditions, the processes of forming consumer demand and preferences, and exerting marketing influence on them, become significantly more complex. The subject of the discipline "Marketing" involves the processes and methods of studying and satisfying consumer needs as the priority market subjects. The course of lectures on "Marketing" consists of two modules. The first module includes topics that highlight the main directions of marketing. The topics of lectures forming the second module define marketing planning and management. The aim of the educational discipline "Marketing" is to develop knowledge about the basic categories of marketing, methodological aspects of organizing marketing activities, and its priorities in modern conditions. The task is to study the theoretical concepts of marketing categories and contemporary trends in this field of knowledge.Публікація Marketing(Національний технічний університет "Харківський політехнічний інститут", 2024) Chernobrovkina, S. V.The number of jobs in an organization is not constant; it varies depending on its market position or budgetary funding. This variation also affects the salaries of managers and other employees. Clearly, the marketing successes of an organization strengthen these positions, providing a sense of confidence and hope for improved individual economic outcomes. For an organization to be successful, it must effectively interact with consumers. It does not fundamentally matter whether the organization is privately or state-owned. Marketing applies to both private and public organizations. The modern market is characterized by an increasingly saturated information space, with the significance and value of information growing. In these conditions, the processes of forming consumer demand and preferences, and exerting marketing influence on them, become significantly more complex. The subject of the discipline "Marketing" involves the processes and methods of studying and satisfying consumer needs as the priority market subjects. The course of lectures on "Marketing" consists of two modules. The first module includes topics that highlight the main directions of marketing. The topics of lectures forming the second module define marketing planning and management. The aim of the educational discipline "Marketing" is to develop knowledge about the basic categories of marketing, methodological aspects of organizing marketing activities, and its priorities in modern conditions. The task is to study the theoretical concepts of marketing categories and contemporary trends in this field of knowledge.