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Постійне посилання на розділhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/35393

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  • Ескіз
    Документ
    Classification of tourist markets
    (2023) Gridina, A. O.; Pererva, P. G.
    It is proposed to distinguish the following types of national tourist markets: 1. High-intensity. Typical for countries with a high level of economic development with a predominance of international tourism. 2. Stabilized. Characteristic of countries with a medium level of economic development, which mainly receive tourists. 3. Reformed. They are characteristic of countries with a transition economy, form market structures that mainly receive tourists. 4. Accumulation. Characteristic for developing countries with average economic development opportunities.
  • Ескіз
    Документ
    Marketing of tourism businessa
    (2023) Gridina, A. O.; Pererva, P. G.
    It is substantiated that the mechanism capable of initiating the broad development of the tourism industry, the activation of activities in it, which ensures the achievement of its effectiveness in dynamic market conditions, is the introduction of modern marketing factors and methods into the practice of management.