(Полтавський державний аграрний університет, 2023) Pererva, Oleksandr; Pererva, P. G.
It has been proven that tourism in its main characteristics has no fundamental differences from other forms of economic activity, therefore all the main provisions of modern marketing can be fully applied in this area. At the same time, tourism has certain features related to the nature of services provided, work, forms of sales.
It is proposed to distinguish the following types of national tourist markets: 1. High-intensity. Typical for countries with a high level of economic development with a predominance of international tourism. 2. Stabilized. Characteristic of countries with a medium level of economic development, which mainly receive tourists. 3. Reformed. They are characteristic of countries with a transition economy, form market structures that mainly receive tourists. 4. Accumulation. Characteristic for developing countries with average economic development opportunities.
