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  • Ескіз
    Документ
    Study of factors of influence and principles of university brand formation
    (Baltija Publishing, Riga, Latvia, 2024) Pererva, P. G.; Myroshnyk, T. O.
    Досліджено сутність бренду університету та визначено його складові. Запропоновано визначати бренд університету як відому і популярну марку конкретного навчального закладу, від якої споживачі очікують відповідну якість освітніх послуг. Встановлено, що рівень пізнаваності університетського бренду як сукупності його різних властивостей та характеристик (історії, традицій, репутації, інформації про освітній заклад, візуальних компонентів і таке ін.) досить високий у представників ключових груп стейкхолдерів – щодо потенційних абітурієнтів, їхніх батьків, представників організацій партнерів університету, студентів, викладачів тощо. Визначено, що на ефективність бренду університету впливає досить велика кількість об’єктивних та суб’єктивних факторів. Поведено дослідження найбільш важливих з них, обґрунтовано їх склад та очікувані результати впливу на силу бренду та ефективність його використання. Доведено, що бренд університету повинен формуватися у єдності вербальних та візуальних чинників-ідентифікаторів.
  • Ескіз
    Публікація
    Business organizational forms
    (Національний технічний університет "Харківський політехнічний інститут", 2024) Li, Wei; Maslak, M. V.; Pererva, P. G.
    Choosing the appropriate organizational form depends on many factors, including the level of risk, taxation, ownership structure and the desirability of business expansion. We offer the following forms of business organization for use. The choice of the optimal organizational form of business should be carried out taking into account the specifics of the activity, development strategy, risks and legal aspects. To determine the best option, it is recommended that you consult with professional lawyers or business consultants.
  • Ескіз
    Документ
    Business communications on the target market of goods
    (Національний технічний університет "Харківський політехнічний інститут", 2024) Lu, Linjie; Larchnko, V. V.; Pererva, P. G.
    The report shows. that business communications to the target product market are a key element of marketing and product promotion strategy. They help build customer relationships, increase brand awareness and attract new customers - all important for a successful business.
  • Ескіз
    Документ
    Development of project management methods
    (Національний технічний університет "Харківський політехнічний інститут", 2024) Wang, Xitong; Gliznutsa, M. Yu.; Pererva, P. G.
    The report shows that the development of project management methods occurs in accordance with changes in the business environment, technologies and approaches to work. It is important to apply modern methods in accordance with the needs and nature of each specific project or organization to ensure the successful completion of tasks and the achievement of strategic goals.
  • Ескіз
    Документ
    Effectiveness of using a trademark in the marketing environment
    (Юрсервіс, 2023) Kosenko, O. P.; Pererva, P. G.
  • Ескіз
    Публікація
    Formation of intellectual property commercialization strategies
    (РС Tесhnology сеntеr, 2024) Pererva, P. G.; Ievsieiev, A. S.; Maslak, M. V.; Tkachov, M. M.; Tkachova, N. P.
    The object of research is the process that forms strategies and methods for effective commercialization of intellectual products at industrial enterprises. The problems of introducing intellectual property objects into the economic circulation in the field of industrial production have been analyzed. The most important of them are economic and managerial problems, which consist in the lack of necessary funding and are determined by the difficulty of assessing the market competitiveness of an intellectual product. Special attention was paid to market, technical-technological, and legal problems, the presence of which inhibits the development of the technological market and significantly affects the efficiency of intellectual and innovative activities. The presence of these problems predetermined the main goal of the study – to devise methods and strategies for the commercialization of intellectual property objects. Based on them, an integrated strategy for the commercialization of intelligent products for enterprises of the machine-building industry, which is oriented towards achieving the goals of maximizing the economic and social effect of the production of an intelligent product, was formed and substantiated. The main component of an integrated strategy is an organizational mechanism that provides investment support for innovative activities and scientific and consulting support for an intellectual product. The research results could be used to form programs of intellectual and innovative activity of industrial enterprises and would serve as a basis for further scientific research on these issues
  • Ескіз
    Документ
    Research of basic models of transfer of intellectual and innovative technologies and directions of their development
    (Wyższa Szkoła Ekonomiczno-Humanistyczna, Poland, 2023) Pererva, P. G.; Ievsieiev, A. S.
    The article examines various forms and methods of transfer of intellectual technologies in the period from 1950 to the present time. It is substantiated that at different stages of social development, the ways of transferring intellectual technologies are different. At the initial stage, technology transfer was mainly carried out on the basis of agreements between top managers. After the industrial revolution, these processes were implemented at the expense of mandatory external investments in production capital. Today, technology transfer is mainly carried out through market-oriented commercial forms. Thus, technology transfer increasingly demonstrates its unique market-oriented characteristics, the specific features of which can be manifested in the following types and characteristics.
  • Ескіз
    Документ
    Startup studio of innovative projects
    (Український державний університет науки і технологій, 2024) Shein, E. S.; Pererva, P. G.
    Methodological issues of startup studios, which currently have certain problems, are considered. Considering the youth of the innovation system, there are some problems that hinder its development. Such problems include a shortage of high-quality innovative projects at an early stage of development, as well as difficulties in the sphere of interaction between startups and corporations.
  • Ескіз
    Документ
    Economic problems of creating innovations
    (Український державний університет науки і технологій, 2024) Necheporenko, D. A.; Pererva, P. G.
    As a result of the study, the main economic problems in the field of innovation were identified: financing; long time cycle for return on investment; market imperfections; lack of compatibility of standards; intellectual property risks; limited access to resources; high implementation costs; resistance to change; inability to adapt.
  • Ескіз
    Документ
    Rules for successful management of global international innovation projects
    (ТОВ "Юридична компанія "Юрсервіс", 2023) Novik, I. O.; Mekhovych, S. A.; Pererva, P. G.